CUPERTINO, CALIFORNIA Apple today announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, providing developers with 700 additional price points and new pricing tools that will make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.
Starting today, developers of subscription apps will also be able to manage currency and taxes across storefronts more effortlessly by choosing a local storefront they know best as the basis for automatically generating prices across the other 174 storefronts and 44 currencies. Developers will still be able to define prices per storefront if they wish. The pricing capability by storefront will expand to all other apps in spring 2023.
Why Apple’s iPhone prices will go even higher
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Periodically, Apple updates prices in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for in-app purchases stay equalized across all storefronts. Currently, developers can adjust pricing at any time to react to tax and foreign currency adjustments. Coming in 2023, developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by automatic price adjustments.
These newly announced tools, which will begin rolling out today and continue throughout 2023, will create even more flexibility for developers to price their products while staying approachable to the hundreds of millions of users Apple serves worldwide, and in turn help developers continue to thrive on the App Store.
Apple iPhone 14 leaks have already revealed the range will feature a radical redesign for Pro models and supersized rear cameras. But now new information claims that they will come with higher price tags as well.
If Apple maintains its current pattern, it will likely announce the iPhone 14 at today's event alongside iOS 16 and launch it in the second half of the month. For example, Apple debuted the iPhone 13 on Sept. 14 before making it available in stores on Sept. 24. Timing was similar for the iPhone 11, iPhone 8 and earlier models.
This year's iPhone launch could be even better for those who would rather save money on an older model. If Apple follows 2021's pattern, it will likely keep the iPhone 12 and 12 Mini in its lineup and drop the Mini's price to $500. That's significant, because it would make the iPhone 12 Mini one of the cheapest 5G iPhones available. Yes, the iPhone SE is cheaper at $430 and also supports 5G. However, it also comes with a much smaller screen than Apple's other phones, only has one main camera (most new phones have two) and lacks Face ID.
Those who are in the market for a new handset are probably wondering whether now is a good time to buy a new iPhone. Are prices likely to go up or down? And is there any danger that a new model will be released in the near future?
However, if you were reading this just before an event at which Apple could launch a new iPhone it is worth bearing in mind that there is one reason why it might be worth buying an iPhone before the event. It is possible that Apple will discontinue existing iPhone models (for example, Apple stopped selling the iPhone 11 and the iPhone 12 mini after introducing the iPhone 14 series).
You should be aware that even better discounts on older iPhone models could be just around the corner, though. We are also approaching the time of year when we see the best discounts. Between Black Friday and Christmas many resellers will cut their prices, so you may be able to pick up a great deal on a new iPhone if you can wait until then.
On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
And as previously announced, in spring 2023, upgraded pricing capabilities for apps and in-app purchases will provide you 700 additional price points and more flexibility to set prices per storefront, so you can manage foreign exchange rate changes independent of globally equalized prices.
Apple today announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, providing developers with 700 additional price points and new pricing tools that will make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.
As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
Starting next week, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Ghana and Turkey. In Ghana, these increases also consider a new value-added tax of 12.5% and additional levies of 6%.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Cambodia, Hungary, Kazakhstan, Kyrgyzstan, Pakistan, and Uganda. The increases also consider the following tax changes:
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in the following regions. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Turkey. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
Starting next week, your in-app events can be discovered right on the App Store, giving you a whole new way to showcase your events and expand their reach. You can now create in-app events in App Store Connect and schedule them to appear on the App Store. These timely events, such as game competitions, movie premieres, and livestreamed experiences, can encourage people to try your app, provide existing users with new ways to enjoy your app, and give former users reasons to return. Events will appear on the App Store on iOS 15 and iPadOS 15 starting October 27, 2021.
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in:
When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. In the next few days, your proceeds will be adjusted in the following regions and will be calculated based on the tax-exclusive price. 2ff7e9595c
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