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Marketing of Reasonably Priced Services: How to Attract and Retain Customers



Sendinblue is an excellent choice of cheap email marketing platform. It offers a range of digital marketing tools, perfect for small businesses, ecommerce giants, and everything in between. You can mix and match the various features to suit your own needs and budget.




Marketing of Reasonably priced



Sendinblue lets you easily segment your contacts into customized lists for email marketing campaigns based on previous subscriber behavior, declared interests through opt-in forms, and other attributes. This way, you can target various subgroups of your audience with precision, driving both open rates and click-through rates.


Sendinblue offers countless digital marketing tools, all the while being one of the cheapest email marketing platforms on the market. Create your free account today and enjoy unlimited contact storage, 40+ responsive email templates, and 300 email sends per day.


Mailchimp offers a free plan for up to 500 contacts and 500 emails/day (but 2,500 emails a month total). The full suite of email marketing capabilities and advanced audience insights, custom branding, and a host of templates come at the higher price tier.


Moosend is another cheap email marketing service with all the features you need to create beautiful campaigns that convert. You can create branded landing pages using pre-made templates for inspiration, send automated emails based on subscriber behavior, and tap into the ecommerce AI feature to generate more sales.


ActiveCampaign is another great option for cheap email marketing services. With plenty of advanced automation features, the platform can save you and your team time and energy. ActiveCampaign has all the features you need to get started with email marketing, including a drag-and-drop editor, autoresponders, and broadcast and transactional email capabilities.


And remember, even though this article is about cheap email marketing services, the cheapest option may not be the best. All the options on this list offer affordable pricing, but the best way to find the ideal email marketing platform for your business is by testing out your options!


If a consumer comes upon a low-priced product or service, they may see it as a good deal, or they may see it as not worth their time or money. How consumers think about price is just as important as the actual price.


Companies can influence how consumers feel about their low prices by conducting market research and improving their marketing strategies. In the Vanderbilt study, when companies focused on the product quality in marketing materials, consumers looked more favorably upon pricier products. However, when companies focused on value, consumers rated cheap products more favorably.


Influencer marketing has become a key marketing channel in the 21st century. For many brands, this has become a de rigueur element of the mix. Today, plugging Instagram, YouTube, and TikTok influencer marketing components into an app marketing plan has become the norm.


Read on to see our set of stats on influencer marketing rates and influencer marketing costs on different social media platforms. We start with a section looking at the size of budget marketers have put aside for this form of marketing, giving an impression of how much money is moving around here. We also look at which are the best influencer marketing channels for app marketers to choose from.


Which audience marketers are trying to reach, the type/quantity of media, levels of engagement, and many more factors must be in consideration when establishing influencer marketing pricing. So at the end of the day, price points can only be fairly established on a case-by-case basis. That said, we hope it will be useful to any marketers considering utilizing this channel to see some benchmark figures.


Investment has been on the rise. According to the Business Insider Intelligence report, in 2022 Influencer marketing investment is expected to reach $15 billion, giving almost twice more oxygen to influencers to capitalize on the rising demand.


According to the InfluencerMarketingHub research, in 2020 62% of companies, that took part in the survey, increased their Influencer marketing budget throughout 2020, and an additional 20% committed to keeping the same level budget in 2021.


Naturally, we have seen prices rise in proportion as the platform has become ever more indispensable. And influencers have become more confident of their power to sell products for brands, as this form of marketing moved from informal arrangements to a central pillar of a long-term strategy. Obviously, the last two years of the COVID-19 pandemic have been a disruptive force in so many areas of businesses, and the influencer marketing businesses felt its heat as well.


Two travel bloggers with a follower count in the 50,000-100,000 bracket (micro-influencers) charged $500 per post. These smaller bloggers often see posts with higher engagement, so can offer better influencer marketing ROI, posits Lately, citing Neoreach data which suggests 30% better ROI from micro-influencers, versus macro. Measuring ROI is frequently cited as the biggest challenge for marketers using influencer marketing.


Of course, follower count is not the only variable which might affect the cost of Instagram influencer marketing pricing. Geography also plays a part. A 2017 survey from eMarketer found that UK marketers were willing to pay 1,203 ($1,581) for a micro-influencer (under 10,000) post on Instagram, and 60,476 ($79,528) for a celeb influencer (1 million followers up). Influencer marketing in the UK seems to be pitched at a fairly robust price point, albeit one that it seems these marketers have been willing to pay.


Influencer Marketing Hub offers a calculator for influencers to work out what they should be charging, based on follower count and engagement. Of course, it could as well be used by markers looking to determine influencer marketing pricing.


But what if you want to go REALLY big? At the very top of the Instagram influencer food chain we find the megastars who dominated the marketing/advertising landscape before all these influencers came along.


Now, the graph covers the 2014-2019 time frame plus 2021. Such timing allows us to see clearly how introduction of TikTok and the massive exodus of influencers from YouTube and Instagram to TikTok have changed the influencer marketing pricing landscape.


Various factors could well play into influencer YouTube videos pricing fluctuations: influencers become better known, smaller influencers are brought into the marketing mix (much better for some brands, we might note), bigger or smaller brands invest, etc.


To take a more end product-focused view, marketers utilizing YouTube influencer marketing might expect to pay $50-$100 for every 1,000 views. To give you some perspective, in 2021 an average YouTube video CPM (cost-per-mile or cost-per-view) was about $27 per 1,000 views, so at that point it was about essentially doubling your expenses, if you decided to work with YouTube influencers, as opposed to running ads via the YouTube ad platform yourself.


Referring back to the more precise eMarketer/Klear stats, we again see that celebrity influencer marketing commands a considerable pricing premium over mere mortal influencers. Indeed, you would have to pay nearly five times more for an influencer with over 500,000 followers as compared with one with 30,000-500,000 followers.


It again becomes the discount option at the power level, barring Instagram Stories. Like YouTube, for some reason, influencer marketing is cheaper at the power than the micro level. Again we might speculate that it has something to do with engagement or sample size.


If we consider views to be analogous with followers, then this would put Snapchat influencer marketing at a similar price point to Instagram influencer marketing. In reality follower count will be higher, thus making Snapchat the cheaper option.


According to the BusinessInsider stats above, the average cost of an influencer tweet is $284 (2021). Interestingly, while all other platforms saw a decline in terms of the cost of influencer marketing in 2018, the average price of an influencer tweet shot up, 6-fold, from $48.


Here the WebFX influencer marketing stats are in sync with those of BusinessInsider, with Twitter offering the lowest cost influencer marketing option, at $2 a tweet for a Twitter influencer with 1,000 followers up to $2,000 for a Twitter influencer with 1 million.


Before social media really became a big thing, we still had a form of influencer marketing: blogs. Back in the Dark Ages (2006), before anyone had even come up with the concept of an influencer, you could get a influencer blog post for a paltry $7.39. Like all good things this, of course, edged its way upwards.


Pinterest is another popular channel for influencer marketing, though we could not find any indication of how much you might pay for Pinfluencer marketing. An API introduced in 2018 was designed to help marketers measure the impact of Pinterest influencer marketing.


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